Business Structure & Strategy

In every technological cycle, we tend to label fast-growing industries as “trends.”However, not all growth is speculative - some demand is structural. Healthcare and HealthTech belong to the second category.

In Estonia, we have grown so accustomed to seamless, digital-first business processes that we often lose perspective on how complex entrepreneurship can be in other European jurisdictions. To illustrate the stark contrast, I’ve analyzed several real-world testimonials from professionals in Italy facing the daunting task of traditional incorporation.

From an economic perspective, our world functions as a market. Within it, we all act as economic agents - constantly shifting between the roles of buyers and sellers. At work, we sell our skills, expertise, and experience. In our personal time, we buy goods, services, and experiences. Somewhere in between, we rest, learn, and restore our mental and physical energy - taking care of ourselves and those close to us. This constant role change is so natural that we rarely stop to